Awareness And Attitude Towards Cryptocurrencies In Relation To Adoption Among College Students In A Private Tertiary Institution In Cagayan De Oro City, Philippines
Volume 3 - Issue 4, April 2019 Edition
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Author(s)
Mark P. Doblas
Keywords
Adoption, Attitude, Awareness, Cryptocurrency
Abstract
The paramount need to understand the intricate details about cryptocurrency not only as a technology but also as an investment vehicle or a commodity has struck popularity even before it reached the top of its fame after the 2008 Financial Crisis. However the success of cryptocurrency will largely depend on the extent to which society is willing to adopt it. In this note, awareness and attitude tend to be the most common antecedent to explain adoption partly because of the of several technology adoption models that involve the mentioned factors. Thus, this study aimed at determining the level of awareness and attitude of college students towards cryptocurrency and how these may result to eventual decision to adopt. The study utilized a descriptive research design utilizing a researcher made questionnaire as research instrument. Logistics regression was used to identify the knowledge and attitude on cryptocurrency relates to adoption. The results of the study proved that Attitude is a significant factor, at 0.05 level of significance, in explaining possible adoption (p= 0.027) while Awareness is only significant (p=0.082) at 0.10 significance level. The over-all fit of the model was found significant at 5% with a x2 value of 7.72 (p=0.021).
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