Subjectives Aspects Of French Crawl’s Texts In Seven Cameroonian Television Channels
Volume 3 - Issue 4, April 2019 Edition
[Download Full Paper]
Aureole Charlene WABO KENGNE, Ladislas NZESSE
crawl texts, enunciative data, information, receiver, transmitter.
This paper provides an analysis of subjective aspects of crawl texts in French. Crawl of six Cameroonian television channels, also referred to as screeper, title crawl, crawling title, running title, or title roll, is defined as those pieces of information that creep along the bottom side of the television screen. Based on enunciative data, subjectivity elements are analysed in order to highlight the mechanisms used by the transmitter and aiming at seeing the receiver act in some way. Analyses show that there is an expressive duality of persons in crawl texts. On the one hand, the enunciator interpellates the receiver through linguistic processes such as person clues, time and verbal mode, adverbial use and demonstrative determinants. On the other hand, he makes the latter enter his statement to arouse a posture in him.
 Audiovisuel et communication, 2006. Vocabulaire de l’audiovisuel et de la communication, Paris.
 Blackmon April, Kimball Benson, Berhow Susan, 2004. A Content Analysis of News Crawls on Three 24-hour News Networks.Toronto: Canada.
 Blain Cameron, 2002. Television news crawls and their effects on memory of the verbal message. Unpublished thesis manuscript, Kansas State University.
 Blain Cameron, Meeds Robert, 2004. Effects of television news crawl on viewers’ memory for audio information in newscasts. Working paper: Kansas State University.
 Bouillaguet Emilie, Roger Odin 2012. Les espaces de communication - Introduction à la sémio-pragmatique. Revue française des sciences de l'information et de la communication [on line], http://rfsic.revues.org/199. Consulted 14th january 2014 at 4 PM.
 Brittany Pavolik, Piwinsky Mark, Fulton Lacey, 2015. News crawls in local tv news: do they help or hinder information recall and retention, Advances in Journalism and Communication, 3:139-150.
 Charaudeau Patrick, 1992, Grammaire du sens et de l’expression, Paris, Hachette.
 Cogard Karl, 2001. Introduction à la stylistique. Champs Université France : Flammarion.
 Feldman Georgina, 2007. The cable news ticker, view comprehension, and information overload: less is more. Washington DC Thesis: Georgetown University.
 Maingueneau Dominique, 1976. Initiation aux méthodes de l’analyse du discours. Paris : Hachette.
 Maingueneau Dominique, 1981. Approche de l’énonciation en linguistique française. Paris: Hachette.
 Safarti Georges-Élia, 2005. Éléments d’analyse du discours. Paris: Armand Colin.