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International Journal of Advanced Research and Publications

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Status Of The Sun And Beach Tourism Industry In The Province Of Batangas, Philippines

Volume 2 - Issue 12, December 2018 Edition
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Author(s)
Dr. Sherry Joy Abanilla-del Mundo, LPT
Keywords
business enterprises, infrastructure development, sun and beach tourism, tourism management and structure, tourism revenue
Abstract
This study looked into the status of the sun and beach tourism industry in the Province of Batangas, Philippines in consideration of the number of business enterprises, infrastructure development, tourist arrival, tourism revenue and tourism management and structure. The qualitative method of research was utilized using documentary analysis as the primary method for evaluation. Data from the Provincial Tourism and Cultural Affairs Office of Batangas and of the Municipal Planning and Development Offices of Mabini, Nasugbu, Lian and San Juan, the municipalities under focus, were used in the studies which all were used as bases in revealing the status of the sun and beach tourism industry in the province.The results of the study revealed that Batangas, though already a thriving and prosperous province as disclosed by the data presented showing growth in aspects as to the number of business enterprises in the place, infrastructure development, tourist arrival, tourism revenue and tourism management and structure which showcase its capability to excel as a sun and beach tourism destination may still need to adjust as to industry governance, manpower services, communication and transportation facilities as well as in infrastructure development.
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