Measuring Organizational Performance Of Casket Industries In Pampanga, Philippines: A Basis For Sustainable Competitiveness Program
Volume 6 - Issue 9, September 2023 Edition
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Author(s)
Noel M. Salazar Jr., LPT, DBA
Keywords
Organizational Performance, Knowledge Management, Customer Knowledge Management, Innovative Quality, Casket Industry, Sustainable Competitiveness, Pampanga, Philippines
Abstract
This study aimed to assess the level of knowledge management, degree of customer knowledge management, and degree of innovative quality among casket manufacturing businesses in Pampanga, Philippines, and examine their influence on organizational performance. A mixed-method research design was employed, combining quantitative data from a survey questionnaire and qualitative data from interviews with business owners. Descriptive and regression analyses were conducted to analyze the data. A sample of 49 casket business owners participated in a quantitative survey; ten (10) were selected to answer the semi-structured interview questions. The findings revealed that business owners in the casket industry moderately perceived their level of knowledge management, customer knowledge management, and innovative quality. The regression analysis showed that none of these factors significantly influenced organizational performance, as perceived by the business owners. The qualitative analysis provided insights into the sources of information, knowledge-sharing practices, customer relationship management strategies, and innovative initiatives employed by business owners. The findings serve as a basis for developing a sustainable competitiveness program for casket businesses, emphasizing key areas of improvement in achieving competitive advantage. Further research is recommended to explore additional factors that may impact organizational performance in this industry.
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