Corporate E-Commerce Practices Of Manufacturing Industries In CALABARZON Philippines
Volume 3 - Issue 3, March 2019 Edition
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Dr. Shirley Eje Maranan
business dimension, corporate e-commerce, electronic-culture, linkages, public service.
The business phenomenon of e-commerce leads to many opportunities and interest for manufacturing industries considering its potential to increase profits. In today's increased market competition, companies are required to have the capabilities to manage innovation as a management technique and strategy. Management innovation is a concept embracing planning, organizing, leading and controlling of endogenous capabilities within companies and translating them into competitive advantages and proceeds. In this sense, this study covered the characteristics of corporate e-commerce of manufacturing industries; assessments of managers, ICT employees, and customers/clients for management, technology infrastructures, and marketing; significant differences of corporate e-commerce practices as it relates to the characteristics of manufacturing industries; and identified problems encountered. From the analysis, the researcher proposed an input to management innovation. The descriptive method of research is used in the study and the survey questionnaire as the main data gathering instrument. The study revealed that multi-national manufacturing industries which utilized corporate e-commerce were electronics, computer, food, and metal-working and fabrication industries, and automotive businesses. The respondents agreed that practices of corporate e-commerce were much observed but there are significant differences in the assessments of the three groups of respondents. Corporate e-commerce practices relate significantly to the form of business, length of existence and business capital. The respondents also experienced less serious problems in corporate e-commerce. The proposed input to management innovation designed to broaden the applications of corporate e-commerce has business dimension, linkages, and public and service domain with electronic-culture as the primary strategy that binds the components.
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