Facebook Promotion And Customer Engagement In Digital Photography Industry In Sri Lanka
Volume 3 - Issue 3, March 2019 Edition
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customer engagement, Facebook, promotion, photography.
Traditionally, Small and Medium Enterprises focused only on strategies for their business operations and profit such as differentiation, diversification, high turnover, concentration and globalization. Today’s competitive market environment has created online business and online promotions if firms cannot adopt and move to this they cannot survive in the market in the long run. Therefore, it can be used in almost every business in Sri Lanka especially in the digital photography industry. The main objective of the study was to study the impact of Facebook promotion on increasing customers and sales. Common social networking strategies, use of Facebook to engage customers and challenges of using Facebook are the other objectives. For this ten digital photography industry in western province were carefully studied as single case. This study mainly depends on both primary and secondary data. Data collected from, Facebook pages, semi-structured, open-ended questionnaires. Also the data gathered from participants’ social media profiles enabled the researcher to get a basic idea and to check the accuracy of the responses. Results obtained from the data collection stage are analyzed with the use of SPSS 21 and interpreted. This study has found a number of related facts on use of Facebook to engage the customers.
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