Review of Retail Aldi (Germany) & Reliance (India) of Retail Technology Followed in Their Main Markets
Volume 4 - Issue 3, March 2020 Edition
[Download Full Paper]
Author(s)
Bhanu Priya, Bharat Jain
Keywords
Organized Retailing, Retailing Strategies, Reliance Market, Aldi Supermarket, Merchandising Techniques, Retailing Concepts.
Abstract
The focus of this research is on the grocery industry sector and the comparative analysis is between ALDI Supermarket (Germany) and RELIANCE supermarket (India). This study aims to figure out what the retailing and the merchandising procedure used by the Aldi and the Reliance store in their respective countries to increase the sales of their stores & market and what type of techniques they use to fulfill their customer demand. To make a more holistic assessment, this study develops a framework that accounts for all the relevant environmental factors relating to retail/e-commerce activities in different countries. Variables related to consumer shopping behavior such as basket size. This framework is used to build a Life Cycle Analysis model. The model is applied to different retail methods for fast-moving consumer goods & consumer packaged goods. The purpose of the study is to determine the differences between the Aldi store & the Reliance store strategies to target consumers, forms of retailing, product category, how they fulfill their customer demand in their respective countries, their future scope in retailing, pricing strategy & retailing techniques.
References
[1] Aldi. (2018). Aldi . Retrieved From Aldi History: Https://Corporate.Aldi.Us
[2] Aldi. (2016). Creating Value Through The Marketing Mix. The Times 100 Business Case Studies , 4.
[3] Essayswriters. (2018). Essayswriters.Com. Retrieved From Https://Essayswriters.Com/Essays/Management/Aldi-Case-Study.Html
[4] Monalisha Pattnaik, A. S. (2015). Sustainable Supply Chain Management In Reliance Fresh: A Case Analysis On. International Conference On Technology And Business Management, (P. 10).
[5] Organized Retail Strategy – A Study At Reliance Mart. (2020). International Journal Of Engineering And Management Research .
[6] Richard Dunford, I. P. (N.D.). Strategy For Successful Entry Into A Concentrated And Highly Competitive Market. 13.
[7] Shenoy, S. (2016-17). A Study On Marketing Strategies Adopted By Reliance To Push Their Sales In Their Retail Mall Sahakari Bhandar Vol.6. Andrean Research Journal , 38.
[8] Trendsource. (2018). Aldi Is Coming For Your Customers: How Grocery Market Research Can Help. Trendsource.
[9] Trendx, R. Case Study -Aldi Case Study Aldi Strategic Management. Acadmia.