International Journal of Advanced Research and Publications (2456-9992)

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Effect Of Ability And Creativity On Student Business Success

Volume 4 - Issue 5, May 2020 Edition
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Umi Hidayati, Suharto
Ability, Creativity, Business Success, Entrepreneurship
Increasing the competence, knowledge, and skills of students in higher education units needs to be improved in the face of the times. Entrepreneurship is one of the concrete solutions in overcoming the increasingly tight work world problems. This study aims to determine the effect of ability and creativity on business success. The research sample is 85 students of the Economic Education Department Faculty of Education in STKIP PGRI Nganjuk. Data collection techniques used library research and field studies (filed research) in the form of observation, interviews, and questionnaires. Research used descriptive analysis methods. Research statistic test used multiple linear regression analysis. The results showed that (1) there was an influence of ability on business success, (2) there was influence of creativity on business success, (3) entrepreneurial ability and creativity simultaneously affected business success with a percentage of 44.6%. Improvement of student abilities is carried out such as the application of innovative and product-based learning models, through student activity units such as Student Cooperatives, student internships in industry, and entrepreneurial competitions. Through these programs, significantly it was able to provide enthusiasm and experience for students in managing their business. The findings obtained are that students must be continuously trained to run a business. This long-term experience, knowledge and partners will be able to contribute to the business they have.
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