International Journal of Advanced Research and Publications (2456-9992)

Advertising Strategies Of Selected Higher Education Institutions In Metro Manila:Their Influences In The Business Cycles Of Business Education Institutions

Volume 2 - Issue 9, September 2018 Edition
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Author(s)
Dr. Dennis A. Sandoval, Cpa
Keywords
advertising, competitiveness, prohibitive, total quality
Abstract
The study aims to conduct a study on the advertising practices of selected private institutions of higher learning in Metro Manila to identify the effects of the marketing practices, to the cycles of how selected tertiary schools are managed and operated. Realizing the importance of quality and excellent education, many institutions placed their programs and/or courses in high gear to comply to government policy standards of quality and excellence in education showcasing their best practices and significant achievements in the academic sphere. These also institutions continuously pursue their vision, goals, and objectives to face the challenge of new markets and utilize different marketing and advertising practices in quest for quality education. Based on the results of the study, the effects of the advertising practices of the institutions will be evident in the institution’s compliance to the demand of increased government regulations and standard requirements, the challenges of global competitiveness, and the need for accreditation and other international standards, if the institutions want to be competitive in the academic community.
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