Disruptive Innovation: A Case Study Of Uber
Volume 2 - Issue 11, November 2018 Edition
[Download Full Paper]
Clayton Christensen, Disruptive Innovation, Ride sharing, Uber
Clayton Christensen introduced the idea of â€œdisruptive innovation.â€ He used this phrase as a way to think about successful companies not just meeting customersâ€™ current needs, but anticipating their unstated or future needs. His theory worked to explain how small companies with minimal resources were able to enter a market and displace the established system. The objective of this case-based study is to test the theory of disruptive innovation proposed by Christensen for the case of Uber Technologies Inc. Uber is a ride sharing company which connects riders and drivers through a digital platform. The paper suggests that the new ecosystem of ride sharing services created by Uber has been able to create a dent into the otherwise â€œhard to crackâ€ taxi industry. The author concludes that Uber is not a disruptive innovation but has caused digital disruption in the taxi industry. It has been stated that further research to study the impact on Uber with the advent of new competition in the ride sharing industry needs to be conducted.
. C. M. Christensen, M. Raynor and R. Mcdonald, â€œWhat is Disruptive Innovation,â€ Harvard Business Review, pp. 44-53, December 2015.
. M. Helft, â€œEditor's Pick: How Travis Kalanick Is Building The Ultimate Transportation Machine,â€ Forbes, 14 December 2016. [Online]. Available: https://www.forbes.com/sites/miguelhelft/2016/12/14/how-travis-kalanick-is-building-the-ultimate-transportation-machine/#3f59bb5656ab. [Accessed 16 September 2018].
. J. P. Pullen, â€œTech: Apps: Everything You Need to Know About Uber,â€ Time, 4 November 2014. [Online]. Available: http://time.com/3556741/uber/. [Accessed 16 September 2018].
. S. S. Kalpathi, The Millennials: Exploring the World of the Largest Living Generation, Chennai: Penguin Random House India Private Limited, 2016.
. Pew Research Center, â€œSocial and Demographic Trends: Millennials in Adulthood,â€ Pew Research Center, 7 March 2014. [Online]. Available: http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/. [Accessed 7 September 2018].
. S. Cruickshank, â€œDigital Transformation; What's the difference between innovation and Disruption ?,â€ Stormid, 24 May 2017. [Online]. Available: https://blog.stormid.com/innovation-and-disruption/. [Accessed 7 September 2018].
. J. M. Dru, Disruption : Overturning Conventions and Shaking Up the Marketplace, New York: John Wiley & Sons, 1996.
. K. Kurzawska, â€œ5 Ways in Which Digitization Is Changing Business World,â€ Timecamp, 9 February 2018. [Online]. Available: https://www.timecamp.com/blog/2018/02/5-ways-digitization-is-changing-business-world/. [Accessed 15 September 2018].
. K. Kelly, â€œPreparing Business Leaders for Digital Disruption,â€ UNC Kenan -Flagrer Business School, Chapel Hill, 2016.
. A. Ovans, â€œWhat is a business model?,â€ Harvard Business Reivew, 23 January 2015. [Online]. Available: https://hbr.org/2015/01/what-is-a-business-model. [Accessed 15 September 2018].
. O. Gassmann, K. Frankenberger and M. Csik, The Business Model Navigator: 55 Models That Will Revolutionise Your Business, London: Pearson Education Limited, 2014.
. L. Einav, C. Farronato and J. Levin, â€œPeer-to-Peer Markets,â€ The Annual Review of Economics, vol. VIII, no. 1, pp. 615-635, 2016.
. P. Shinde and S. Bal, â€œBusiness Disruption in India,â€ ELK Asia Pacific Journals, Pune, 2016.
. Uber Technologies Inc., â€œNewsroom: Company Info,â€ Uber Technologies Inc., 2018. [Online]. Available: https://www.uber.com/newsroom/company-info/. [Accessed 15 September 2018].
. S. Salinas, â€œToyota is investing $500 million in Uber at a valuation reported at $72 billion,â€ CNBC, 27 August 2018. [Online]. Available: https://www.cnbc.com/2018/08/27/toyota-to-invest-500-million-in-uber-at-a-valuation-of-72b-wsj.html. [Accessed 15 September 2018].
. T. Schleifer, â€œUberâ€™s latest valuation: $72 billion,â€ Recode, 9 February 2018. [Online]. Available: https://www.recode.net/2018/2/9/16996834/uber-latest-valuation-72-billion-waymo-lawsuit-settlement. [Accessed 15 September 2018].
. K. Pandya, â€œBusiness Models: On Demand: Sharing Economy: Startups: Travel & Hospitality: Uber Business Model, How does Uber make money, How does Uber work,â€ Ncrypted, 7 December 2017. [Online]. Available: https://www.ncrypted.net/blog/how-uber-works-insights-into-business-model-canvas-revenue-analysis/. [Accessed 16 September 2018].
. S. Sen, â€œUber clears air on falling driver income, pegs per day earning at Rs 1,500-2,500,â€ Hindustan Times, 3 March 2017. [Online]. Available: https://www.hindustantimes.com/business-news/uber-clears-air-on-falling-driver-income-pegs-per-day-earning-at-rs-1-500-2-500/story-F3Bn3yQ76Rnjp7EnGRGgmN.html. [Accessed 15 September 2018].
. S. Shankar, â€œBusiness News: RISE: Startups: NewsBuzz: Karnataka slaps notice to Ola, Uber for violation of rules,â€ Economic Times, 4 June 2018. [Online]. Available: https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/karnataka-slaps-notice-to-ola-uber-for-violation-of-rules/articleshow/64442947.cms. [Accessed 15 September 2018].
. Government of West Bengal, Transport Department, â€œDirectives to regulate the operational activities/ conduct of On-demand Transportation Technologies Aggregators (ODTTA),â€ Government of West Bengal, Transport Department, Kolkata, 2015.
. S. Chakraborty, â€œCompanies: New Maharashtra rules to hurt operations: Uber,â€ 24 October 2016. [Online]. Available: https://www.livemint.com/Companies/uNoHDIWa8G4krurzFd1JyJ/New-Maharashtra-rules-to-hurt-operations-Uber.html.
. Uber Technologies Inc., â€œAbout us: What we offer,â€ Uber Technologies Inc., 2018. [Online]. Available: https://www.uber.com/en-IN/about/uber-offerings/. [Accessed 16 September 2018].