Analyzing The Mindset Of Female Entrepreneurs In Cross River State
Volume 3 - Issue 6, June 2019 Edition
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Author(s)
Julia Nkakim Omorodion
Keywords
Passion, positivity, religion, family, support, risk management, training, education.
Abstract
Females in almost every nation of the world are becoming entrepreneurs. They constitute females that have formal education and acquired Skills. Each female entrepreneur has commenced business with varying mindsets. This research studies the range of mindsets possessed by the female entrepreneurs. These mindsets will be the propelling drive for the success of the businesses. One hundred and twenty (120) female entrepreneurs in five cities in Cross River State were randomly selected and constitute respondents for this study. Questionnaires addressed varying mindsets: Three broad sets of mindsets were constructed; Passion, Personal characteristic and Training. Mindsets that constitute each broad set of mindsets were analyzed: Resilience, ability to face challenges, curiosity, perseverance, ability to manage skills, ability to develop a network of like-minded minds, confidence, ability to stand out, and proactive listening skills.The results obtained indicate that majority of female entrepreneurs need training to be able to possess mindsets that will enable them become resilient and proactive in order to succeed in their businesses. Management of risk by female entrepreneurs would be greatly enhanced.
References
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